In The



 The community + equine education membership that helps all riders become their best self in all arena’s of life.

Join us In The Arena.

Behind our doors, you’ll find EVERYTHING you need to turn you and your horse into an unstoppable team.

  • Full horsemanship & barrel racing knowledge base
  • Every course, resource, or insight you need to build your knowledge and therefor your confidence
  • Weekly coaching calls
  • A community of riders who will be there to help and support you every step of the way

What’s Inside

Live Events

Every week have the opportunity to learn your way to confidence, inner wisdom and the tools you need to stay consistent on your path towards growth.

 Book Club

During the winter months, we choose a book and we plan weekly meetings to go over the chapter for the week. We love it for personal growth, knoweldge and the accountability to finish the book you started!

Expert Leading Masterclasses

We make unreachable professionals, reachable.

We have training on

  • Horsemanship Fundamentals
  • Mindset for all aspects of performance
  • Confidence
  • Barrel Racing
  • Fitness
  • Nutrition

And we are adding more!



Be apart of our growing and supportive community of ambitious riders.

With member search, you can connect with others and create the network you need to thrive in this independent sport. 

Virtual Group Coaching Sessions

Work with us directly (and your amazing guest experts) any time you need assistance.

Download the App to have all the access directly to your phone. Have your coaches and cheerleaders in your pocket every step of the way!

Accountability to a whole new level

We don’t have to face it alone anymore..Feel apart of something bigger. Share your goals, your questions, your wins and everything in between.

“I’m so freaking happy that I joined Shelby’s course and the book club that followed!

As somebody who has always struggled to get motivated (especially after a winter off), joining the We Can Hustle community turned out to be the best decision I’ve made all year.”

Casey Genge

Barrel Racer

Working with Shelby was a different experience. It is structured around an overall concept of learning to maneuver the horse with our body and rely less on our hands. 

Julie Baker


The riding style Shelby implemented were very effective for not only my horse, but for myself as the pilot. I found a great difference in my horse’s turns, and my own body positioning. Since working with Shelby, our turns are more fluid, and we work together better as a team.

Jordana Perry

Austrailian Based Rider

I love your podcast I can’t believe the knowledge I’ve gained from just driving and listeneing to your podcast. You truly offer something so valuable. 

Ready to Get Started?